Category: Social Media & Marketing

Shattering Expectations

When Employees’ Bad Behavior Gets Posted On Social Media

By Hali Anderson

By now, most of us have heard of the now-infamous Google Memo. Authored by James Damore, a former engineer for Google, the memo argued that the lack of women in engineering jobs was, at least in part, due to biological differences between men and women, which made women less well-suited to be engineers. Specifically, Damore stated that women are more neurotic and less capable of handling stress. In one version of the memo, Damore also posited that because Google hired from the top of the intellect pool and men occupied more of that space, men tended to be hired more. Read More

A Quick Look at Attorney Advertising

By Patrick Kearns 

A friend of mine, a California attorney, recently reached out to me regarding a newspaper advertisement he saw in a Southern California newspaper. My friend practices insurance defense and professional liability, primarily for medical providers and facilities. He was astounded by the advertisement which was a full, two-page fold-out identifying at the top, in large letters, the name of a particular hospital and asking whether “you or someone you love” had been a patient at the facility. Read More

Twitter Tips for New Tweeters

By Karen Korr

Social media is, well, pretty social. Twitter is a social platform, but Twitter is not necessarily about checking in with friends you haven’t talked to since high school. It is a great source of news and information, a way to help position yourself and your work, and a mechanism to connect with others worldwide who share your professional and personal interests. One of Twitter’s best attributes is that it gives you access to those who you might not normally interact with in your day-to-day life — from newspaper editors to sports stars to celebrities to industry experts and more across the globe. Read More

Social Media Marketing For the Solo and Small Firm

By Renée Galente

Why social media?

Go to your audience: Worldwide, in hard numbers, Facebook has 1.55 billion active users. Twitter has 320 million active users.1 LinkedIn reported 414 million members in the fourth quarter of 2015.2
An August 2015 article highlights that 72% of online American adults use Facebook. 70% of Facebook users log in daily, 43% log in several times a day. 25% of online American adult Internet users use LinkedIn. 46% of online adults who have graduated from college are LinkedIn users. 23% of all Internet users are on Twitter. 38% of those who use Twitter use the site daily.3 Read More