Why social media?
Go to your audience: Worldwide, in hard numbers, Facebook has 1.55 billion active users. Twitter has 320 million active users.1 LinkedIn reported 414 million members in the fourth quarter of 2015.2
An August 2015 article highlights that 72% of online American adults use Facebook. 70% of Facebook users log in daily, 43% log in several times a day. 25% of online American adult Internet users use LinkedIn. 46% of online adults who have graduated from college are LinkedIn users. 23% of all Internet users are on Twitter. 38% of those who use Twitter use the site daily.3