Categories : Legal Ethics Social Media & Marketing
A Quick Look at Attorney Advertising
By Patrick Kearns
A friend of mine, a California attorney, recently reached out to me regarding a newspaper advertisement he saw in a Southern California newspaper. My friend practices insurance defense and professional liability, primarily for medical providers and facilities. He was astounded by the advertisement which was a full, two-page fold-out identifying at the top, in large letters, the name of a particular hospital and asking whether “you or someone you love” had been a patient at the facility.
