Categories : Law Practice Management
Building Your Personal Brand
By Erik Nelson
Personal branding is imperative because law firms are established and maintained based on the reputations of attorneys. Branding can help solidify your identity in the minds of potential clients and it helps to know what you are trying to achieve and how best to go about that. I spoke with two attorneys from a couple of San Diego’s best known firms: John Gomez, President and Lead Trial Attorney at Gomez Trial Attorneys; and John Morrell, Managing Partner and Chairman at Higgs, Fletcher & Mack LLP; as well as legal marketing expert Jennifer Whitelaw, of TW2 Marketing, to discover more about their particular approaches towards branding.