Categories : Law Practice Management
Pitch Tips: How to successfully pitch your stories to the press
By Karen Korr and Lyle Moran
Nowadays, social media gives you myriad ways to connect to the press and find reporters who may be interested in your story, your client, or even your law firm partner who has a story that should be in the spotlight. However, public relations professionals and reporters alike will tell you that there are right and wrong ways to get your story seen. At a recent lunch and learn session at the Bar Center, legal reporter Lyle Moran (formerly with the Los Angeles Daily Journal) and SDCBA Director of Communications and Outreach Strategy Karen Korr shared their top tips for successfully pitching your stories to the press.