Categories : Law Practice Management
You Are the Most Important Brand
By Isabel Eustaquio
Personal branding is the process by which we market ourselves to others. You already have a personal brand whether you know it or not, so you might as well manage it. Positive branding requires an active effort. As a legal professional, you want to be regarded as an expert in the legal field. Branding can dramatically increase your influence, your credibility, your ability to secure clients and other benefits. To brand yourself you merely have to amplify the strong characteristics you already have.