Month: July 2018

You Are the Most Important Brand

By Isabel Eustaquio 

Personal branding is the process by which we market ourselves to others. You already have a personal brand whether you know it or not, so you might as well manage it. Positive branding requires an active effort. As a legal professional, you want to be regarded as an expert in the legal field. Branding can dramatically increase your influence, your credibility, your ability to secure clients and other benefits. To brand yourself you merely have to amplify the strong characteristics you already have. Read More

Potential and Actual Conflicts: Be Aware of the New Rules

By Andrew Servais

It is no secret that on November 1, 2018, California lawyers will be subject to multiple new Rules of Professional Conduct, which, in most cases will be based on the ABA Model Rules of Professional Conduct.  A conversion table between the new and old California Rules of Professional Conduct can be found on the State Bar website at:  http://www.calbar.ca.gov/Portals/0/documents/rules/Cross-Reference-Chart-Rules-of-Professional-Conduct.pdf Read More

Asking Better Questions: Interviewing the Interviewer

By Paula Gluzman

In today’s legal market, most entry-level lawyers switch employers within their first three years of practice, and most will likely change jobs several times during their career. As a result, new professionals will experience more job interviews in their careers, and thus will be provided with more opportunities to master the anticipated end-of-interview question: “Do you have any questions for me?” Read More

Podcast: How Aggressive Should We Get in Pleadings?

Pleadings can often be overlooked but are an essential part of the trial process. In this report from On The Road at ABA Annual Meeting 2018, host Rocky Dhir talks to Michael Panter, Matthew Moeller, David Pardue, and Michael Weber about the purpose of pleadings and how to craft them successfully. They discuss how pleadings reflects a lawyer’s competency and professionality and why attorneys should aim for clean-cut pleadings. Read More

A Quick Look at Attorney Advertising

By Patrick Kearns 

A friend of mine, a California attorney, recently reached out to me regarding a newspaper advertisement he saw in a Southern California newspaper. My friend practices insurance defense and professional liability, primarily for medical providers and facilities. He was astounded by the advertisement which was a full, two-page fold-out identifying at the top, in large letters, the name of a particular hospital and asking whether “you or someone you love” had been a patient at the facility. Read More