Category: Social Media & Marketing

When Employees’ Bad Behavior Gets Posted On Social Media

By Hali Anderson

By now, most of us have heard of the now-infamous Google Memo. Authored by James Damore, a former engineer for Google, the memo argued that the lack of women in engineering jobs was, at least in part, due to biological differences between men and women, which made women less well-suited to be engineers. Specifically, Damore stated that women are more neurotic and less capable of handling stress. In one version of the memo, Damore also posited that because Google hired from the top of the intellect pool and men occupied more of that space, men tended to be hired more. Read More

By Lizzette Herrera Castellanos

I recently read an article that said, “The best moments of your life will not happen looking at a screen.” Ironically, I read those words while I was looking at a screen reading the article. But the more I thought about it, I realized it was completely true. Read More

According to a 2016 study by the Pew Research Center, 69 percent of adults in the U.S. use social networking sites. If you have not yet considered reaching potential clients through social media advertising, now might be the time; and as always, be sure to mind the ethics warnings. Read More

By Decker Cady

One social media post can spread world-wide in seconds. In that same amount of time, a professional athlete or sports personality can lose thousands, and even millions, with a single post. Social media is a double-edged sword, and it applies to all areas of representation. Read More

By Karen Korr

Social media is, well, pretty social. Twitter is a social platform, but Twitter is not necessarily about checking in with friends you haven’t talked to since high school. It is a great source of news and information, a way to help position yourself and your work, and a mechanism to connect with others worldwide who share your professional and personal interests. One of Twitter’s best attributes is that it gives you access to those who you might not normally interact with in your day-to-day life — from newspaper editors to sports stars to celebrities to industry experts and more across the globe. Read More

By Michael Hernandez

Social media tools have given us effective means by which to reach a massive audience, but this power of broadcasting is not without its pitfalls. From unwinding civil settlement agreements to cementing criminal convictions, social media missteps have been the undoing of countless clients. Read More

By Renée Galente

Why social media?

Go to your audience: Worldwide, in hard numbers, Facebook has 1.55 billion active users. Twitter has 320 million active users.¹ LinkedIn reported 414 million members in the fourth quarter of 2015.²
An August 2015 article highlights that 72% of online American adults use Facebook. 70% of Facebook users log in daily, 43% log in several times a day. 25% of online American adult Internet users use LinkedIn. 46% of online adults who have graduated from college are LinkedIn users. 23% of all Internet users are on Twitter. 38% of those who use Twitter use the site daily.³ Read More